Why does every organization need a vision statement?
A vision statement explains ‘what you aspire to reach’ as an organization and why that matters.
The purpose of a vision is to focus and inspire each person in the company in a meaningful way. Furthermore, the process and people you involve to craft your vision is also important! Research shows successful companies are true to the vision.
“Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
“At Philips, we strive to make the world healthier and more sustainable through innovation”
A Vision Health Check
Does everyone in your company know what the vision statement is?
Does your vision resonate personally with individuals? Is it inspiring??
Do people own and share the vision with others in simple language?
What do you do to keep this vision alive?
Does your vision immediately show in the way you
- behave towards each other
- the way you do business
- the way your systems and operations run
- how you meet customer needs?
Can people in the company relate their daily roles and responsibilities straight back to the vision?
If you don’t have a vision statement?
Commit to the importance of having a vision statement:
Plan the process
- Decide who should be involved in designing the vision. It needs to be supported to work. If you want everyone to own it, it needs to be shared and co-created
- Meet to design a vision – meeting off site, somewhere in nature will definitely help you think out of the box, inspire and keep the energy up
Answers these questions together:
- Why do we exist? What is our ultimate purpose – this is your vision!
- How do we ideally want to achieve our vision – this is the basis of the strategy that will help you achieve that vision
- What specific products and services will achieve our vision
Make it work!
- Reduce your vision statement to two or three lines that are inspirational, but simple. Make it comprehensive yet detailed
- Decide how will you communicate the outcome, and to whom?
- Consider how will you weave the new vision into the fabric of the company on an ongoing basis?
- Coach your managers and staff to help everyone connect the vision to their team and individual roles. For example making it part of existing team meetings and other work processes already in place
When to Bring in the Big Guns!