How to future proof your business
Do you have to hit rock bottom to redesign your business or can you be proactive?
Madeleine recently interviewed Patrick van der Pijl, (author of “How to design a Better Business“) on why it is important to consider using unorthodox design principals to prepare for the future.
M: Why it is so important companies consider using design principles and criteria to future proof their business?
P: Design principles take you away from the comfortable, predictable, safe and effortless linear way of doing business. Sticking to how you have always done business in today’s world, unfortunately, can lead to certain death.
However, when companies apply design and co-creation principals, they go out, talk to staff, customers, suppliers and other stakeholders to create the future, hence creating sustainable businesses.
When these entrepreneurs are not interested in using tools like the business model canvas, or they don’t have a clear vision or strategy, it becomes mission impossible to convince them to take action. They don’t recognise that in order to be successful they need to change.
“SME’ s” that want to change can use design principles to make a huge shift.